India warns consumers about two Pakistan-made whitening creams linked to heavy metals. (AI-generated image) The regulatory body stated that these two cosmetic products lack the necessary registration certificates from the appropriate authorities for importation into India. As per Indian regulations, imported cosmetics and their manufacturing facilities must be registered before they are introduced into the marketplace. This process is governed by the Cosmetics Rules, 2020, alongside the Drugs and Cosmetics Act, 1940. The Bureau of Indian Standards also publishes standards applicable to cosmetic products. The central notice did not specify the exact heavy metals detected or their measured concentrations in the samples. Authorities strongly advised consumers against purchasing Goree Beauty Cream or Chandni Whitening Cream, and to refrain from using them if already in possession. The alert also extends to similarly branded cosmetics that may lack proper authorization. Officials instructed sellers, distributors, and advertisers to cease marketing these products immediately. Enforcement units received directives to prevent the sale of unauthorized cosmetics within their jurisdiction. Consumers discovering labeling violations are encouraged to report such cases to the Drugs Controller General of India. Consumers should verify cosmetic labels carefully This public advisory recommends that buyers prioritize purchasing authorized cosmetics that display essential regulatory and product details. Such labels must include manufacturer information, a manufacturing license number, batch details, manufacturing and expiry dates. For imported items, the registration number should also be clearly visible. These labeling standards enable both consumers and authorities to verify whether a product is authorized for sale in India. The focus of the regulator’s guidance is on